Gaya APA

Lovelock, Christopher. (2001). Service Marketing (5th ed.). Mexico City: Pearson Prentice Hall.

Gaya Chicago

Lovelock, Christopher. Service Marketing. 5th ed. Mexico City: Pearson Prentice Hall, 2001. Text.

Gaya MLA

Lovelock, Christopher. Service Marketing. 5th ed. Mexico City: Pearson Prentice Hall, 2001. Text.

Gaya Turabian

Lovelock, Christopher. Service Marketing. 5th ed. Mexico City: Pearson Prentice Hall, 2001. Print.