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Cravens, David W.. (). Strategic Marketing (5th ed.). : McGraw-Hill.

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Cravens, David W.. Strategic Marketing. 5th ed. : McGraw-Hill, . Text.

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Cravens, David W.. Strategic Marketing. 5th ed. : McGraw-Hill, . Text.

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Cravens, David W.. Strategic Marketing. 5th ed. : McGraw-Hill, . Print.